New Marketing strategies

You might be thinking "Wait, I have to do all of this AND run my business?"  We've made it easy for you to increase your professionalism and put a fresh face on your business to your potential customers.

Your HPBA Affiliate has invested in the production of four, 30-second, high-definition TV commercials valued at over $50,000!  These commercials are complete with new messaging to stimulate customer response based on emotional desire for hearth products rather than a need based on high energy costs.

Start by:

Investing in the HDMT to access quality assets that are representative of your brand and the products you sell.

Develop a working relationship with a marketing company that will assist you in developing and integrating a marketing plan that both uses traditional and digital elements to promote your brand as a primary objective.

Develop a working knowledge of digital marketing as it relates to your website, digital advertising and social media marketing/advertising.

Develop messaging relevant to market conditions to stimulate interest and attract new business.

Lastly, rather than focusing your time, energy and money on costly market research and expensive commercial spot development, you can invest in the HDMT and get the quality assets that bring attention to the hearth industry!  With the HDMT, you can overcome all the obstacles that have kept you from moving ahead.  Whether a learning curve, cost or time, leaving you the time and energy you need to do what you do best...run your business and sell hearth products!

We envision the HDMT to be an ongoing program that we can offer to members at a rate far below what each individual member could produce solo.  Our goal is to develop an array of marketing assets that will be used by all dealer members across all platforms to better market hearth products.  New elements will be added to the toolbox as time and funding become available.  Do you have ideas you'd like to see?  Please fill out the contact form on the homepage.